Increase Conversion Rates For E-commerce Websites

For an E-commerce site what really matters is successful orders than any thing else, so even though a site might have nice Click-through Rate reducing the browsing time and cart abandonment has always remained a cause of concern for many portals

Here's the list of factors that are majorly responsible for the same:

1. Top-Notch Content: make sure your content is useful & actionable i.e. engaging, relevant, unique, precise, specific with the requisite information, reviews, images etc.

• Use the brand, product name in headline itself 
• Unlike other websites try to have the best part of information to appeal the users by describing the unique selling proposition of product in points
• Never ever use copied content rather make it more compelling by using multiple true & high resolution images with zoom-in option so that its features can be self explanatory
• Ensure that language is simple to comprehend & falling in line with global communication standards 

2. Website Load Time: As per Google's survey nearly 60% of users abandon the site both on app & web if it takes more than 10 seconds & inversely the pages loading within 5-7 seconds have enjoyed the following benefits

• More views & interactions
• Higher conversions from one page to another            
• Lesser abandoned carts & gateway errors

In-fact AMP landing pages have now become the need of hour as delay in page load could reduce the possible conversion by 20%

3. Avoid Hidden Charges: Often its been observed that upfront product price that's been displayed on a website lures a customer but by the time they land on payment confirmation page a whole lot of taxes, shipment & handling charges get added along with base value of product resulting in abandoned carts, in fact a host of surveys shows that websites with such charges & Minimum Order Value have less than 10% CR where as the ones with higher prices but without any conditional add-ons have more than 30% successful conversions

4. Have a Distinct CTA Button: Always have a highlighted CTA button which should be tested thoroughly to avoid any sorts of unwanted issues because any such website where there are glitches is bound to loose trust of its users

  In-fact highlight the button distinctly by creating an urgency such as "order now for same day delivery" or "free installation" etc.

5. Have multiple payment options with least fields: In this generation where people have a plethora of options to manage their finances customers are also choosy about the options to pay, this could also be one of their prominent reasons to shop, hence it is always recommended to have multiple options in order avoid abandoned carts because of this restraint

      Apart from the Above Features Companies Also Need to Keep the Following Points Under Consideration while Creating Ads to Target its Users

1. Use of Analytics: Foremost important factor before designing any ad campaign is or adding any feature on its website is to briefly draw inferences from reports

2. Create User-Friendly App: One of the most important reason why successful companies like Amazon, Flipkart, Paytm, Foodpanda etc.. have had the most user friendly app where in customers can add products in cart within fraction of seconds without having to fill many form options or get back to the homepage straight away

3. Spread Social Brand Awareness: Gone are the days when social networking sites were used solely for the purpose of networking, now websites like Facebook, Instagram, even Linkedin are used for propagating brand awareness & on-going activities of your company which is an important factor impacting their consideration

4. Nurture Relationship with Users: Build strong relationship with existing users with creative customized re-marketing by building individual behavioral profiles

5. Offers & Promotions: As per many reliable surveys more than 50% of conversions online are a result of discounts & deals in-fact its more advisable have keywords such as "Free or % Off" in-order to draw more actions towards conversions, users are happy to subscribe to newsletters informing them about discounts hence keeping them in the list of active subscribers

Lastly its advisable to offer genuine discounts as the ones that draw actions on a web-page with both discounted & non-discounted product is the one with legitimate discount on it

If there is anything that I've missed feel free to comment & share your feedback